Kickstarter: sustainable fashion according to Flavia La Rocca and Lanificio F.lli Cerruti dal 1881
Lanificio F.lli Cerruti has always supported emerging designers, and the collaboration with Flavia La Rocca, which started some time ago, is no exception. A new development is now added to this partnership with the launch of the designer’s circular fashion project on Kickstarter.
Kickstarter represents a shop window of great importance for the transformation of dreams and ideas into reality; this is also valid for the fashion world, especially for young designers who, with different, innovative ideas and by thinking outside the box, are trying to create a new concept of fashion. Like Flavia La Rocca who, as she explains on the project page, proposes “new behaviour with regard to clothing. A sustainable way of dressing, which is contemporary and modular.”
A vision of the fashion future in line with that of the wool mill, increasingly connected with sustainable projects for a future in the sector with less waste and more awareness of our impact on the health of the planet and its inhabitants.
The project by Flavia La Rocca in collaboration with the Lanificio
Little Black Dress is the sustainable, circular and modular project on which Flavia La Rocca, winner of the Green Carpet Fashion Awards 2019 for the best emerging designer, has been working for some time and on which the Lanificio has collaborated. It consists of a modular system of garments which, in various combinations and the matching of different “modules” enables the creation of 4 tops, 2 skirts and 5 suits. A way of having more solutions available with the same quantity of fabric and garments, which can then be integrated with new pieces according to the new collections without having to throw away old pieces.
As Flavia says, “Modularity is the possibility to renew a garment by mixing it with a new module of future collections instead of throwing it away, thereby prolonging the life of the product. With this idea I would like to increase awareness of how to take care of the items of clothing we already have.”
The materials which are carefully selected in collaboration with the Lanificio F.lli Cerruti naturally also fall within this perspective of attention and sustainability. The modules are in fact created using a special, unique fabric which was exclusively produced for the project: a blend of mulesing-free virgin wool which is completely traceable and the eco-botanical version of silk TENCELTM Luxe, the first cellulose yarn obtained from sustainable wood sources. It is a black jacquard reminiscent of the bark of a tree to further underline the sustainability of the project.
As a result of the characteristics of these two fibres, the fabric is seasonless, and completely biodegradable; it comes from nature and returns to nature.
“I have had the good fortune to work directly together with the Lanificio Fratelli Cerruti 1881 team to create the perfect fabric for the Little Modular Black Dress. Thank you to this Italian company with its incredible history which opened its doors to me and made available its know-how and its structures for an innovative project such as this.”
The entire project is green and sustainable, from the conception of the materials through to the shipping.