PALAZZO CAPPONI – VETTORI, Lungarno Guicciardini 1, Florence

Eagerly awaited by many insiders,  “Salon of Excellence” will take place at the  spectacular Palazzo Capponi Vettori on January 10 during the ninety-first edition of Pitti Immagine Uomo.

Event partners are Lanificio Cerruti and the Italian Chamber of Fashion Buyers.

This year, DeGorsi luxury consulting as the organizer, proposes two dimensions in one event:  “Salon of Excellence”, enhanced by two initiatives, New Sartorial Thread & Masters of Craftsmanship,  created to promote the new talents of Bespoke tailoring  & craftsmanship, that emphasize the importance of heritage and traditional approach, and ,under the segment “Fashion Frames”, the “scouting” for new fashion talents of Made in Italy, enhanced by Beyond Fashion – an overview – round table and the Fashion Excellence Award 2017.

“Salon of Excellence”  introduces the NEW SARTORIAL THREAD

a global initiative, created in collaboration with Lanificio Cerruti, where new generation of tailoring talents (Gennaro Annunziata, Davide Siotti and Enzo Carfora) will realize unique pieces dedicated to the man who loves bespoke,  strictly handmade suits with contemporary edge, exclusively using the Lanificio Cerruti precious fabrics.

Masters of Craftsmanship

A segment of the evening dedicated to gentlemen, will be an exhibition focusing artisanal brands that preserve their hand-made only approach. Participating masters are: historic milanese shoemakers Rivolta , famous bespoke shirt-makers Siniscalchi of Milan along with Sartoria Chiaia, Sartoria Siotti and Sartoria Carfora.

Fashion Frames (for ladies)

A section of the event completely dedicated to new designers / brands that have in their DNA an important stylistic research, with a solid structural background that enables the distribution and commercial success.

Brands presented in this edition are concentrated in the product categories related to accessories, handbags, shoes or clothing items that create individualistic total look.


Special part of the evening, organized in partnership with Camera Italiana buyer moda, is Beyond Fashion – an overview,  a round table conference of top Fashion buyers, discussing the future of new fashion brands. They will present visions on the future of fashion, capacity ‘of the new brands and distribution strategies they should adopt to achieve success.

Moderated by Mark Sondermann Director of Fashion Magazine

Speakers include:

Mario Dell’Oglio, President of the Italian Chamber of Buyers

Georgia Pizzi, Harvey Nichols

Claudio Betti, Spinacker Boutique

Andrea Molteni, Store Tessabit Como

Mariela Montiel, designer of Antolina

Farah Nassarpour, Spring Up Showroom


Fashion Excellence Award 2017

For the first time, the organizing committee of “Salon of Excellence-Fashion Frames” will award ‘the most’ audacious among the participating designers at Fashion Frames according to criteria of creativity and entrepreneurial capacity.


Timeline of the “Salon of Excellence – Fashion Frames“

18:00 Conference “Beyond Fashion – an overview”- round table of fashion buyers

19:00 Presentation of the project NEW SARTORIAL THREAD and  Masters of Excellence showcase

19:30 Presentation of Fashion Frames

20:00 “Fashion Excellence Award” in 2017, awards ceremony and cocktail


PRESS: STUDIO PUGGINA, Filippo Bruno di Tornaforte,


PHOTO: I TRANCHESE photography