URBAN DWELLERS

At a first glance, one identifies our fabrics as being formal and classic, with a refined elegance and sophisticated designs. However, these are not the only characteristics of Cerruti’s collection, the mill has for quite some time now, opened up its perspective to innovative fabrics: technical, urban, casual. With a past where the brand was associated to important athletes such as Jean Alesi, Gerhard Berger, Jacques Villeneuve and Michael Schumacher, this could not have been any different. Thanks to the research on new technologies andexperimentation, we are able to offer our customers not only fabrics with cutting-edge technical features such as water and stain resistant finishes, but also practical and comfortable features, such as “iStretch”, natural stretch fabrics.

“The conventional, with all its implications, is making a comeback. Clothing represents a connection with the values and messages society delivers to us. Today these connections seem to be taking us back to the basics, the authentic.”
Nino Cerruti