Who’s wearing the Trousers?

In the In 1972 a journalist said “We’ve had enough of women in Cerruti’s trousers!” Everyone thought it was just a passing phenomenon, when it was really only the beginning.

The Cerruti Femme collection was created at a turning point in women’s fashion in the late 1960s. Before that time, only the British, with Mary Quant, dared to innovate the female role through clothing. The men’s Suit for women was introduced in this period, Yves Saint Laurent’s women in tuxedos was an example, and like him, also Cerruti always tried to dress women in style, with a completely new state of mind and a contemporary attitude, and among his affluent customers there was also Coco Chanel, very demanding, but who loved trousers from our company.