Superissimo – 000 – London Calling


FREQUENT FLYER


Cerruti Superissimo - iTravel fabric highlights

LONDON CALLING

 

iTravel, a concept for both ready-to-wear and tailor-made suits, that is fast becoming a must in men’s clothing sector.

In today’s world, travelling is the norm and any business professional who is out all day due to work commitments, needs to look impeccably groomed. A suit made with a high performance, anti-wrinkle, waterproof and stain proof fabric is ideal for this type of lifestyle.

I am Piero Antonini, Area Manager for Lanificio Cerruti, a position that requires travelling for work and also for pleasure 250 days a year for quite a few years now. Being continuously on the move, I wanted to personally test some of the garments produced, using iTravel fabrics and the end result was exceptional.

After flying for hours, jackets and trousers still looked smart, wrinkle free. An interesting fact is that this product is also becoming significantly important within the UK market, representing an innovative element in a sector where traditional fabrics have always been a staple in men’s clothing.