WELCOME
by Nino Cerruti

On the occasion of Milano Unica 2017, I proudly present my newsletter, a monthly contemporary journal, where original insights into Lanificio Cerruti’s lifestyle will be illustrated in every issue.

An understanding not limited to the world of fine fabrics, but also to the people who contribute on a daily basis to making Lanificio Cerruti a world leader in its sector, keeping it alive and at its highest levels with commitment and constancy.

With this newsletter we would like to give you a full immersion into my World, made of Jet set, machinery and sweat, ideas, passion and the willingness to dare.

When a special insight that characteristizes a creative genius was seen as something “out of the ordinary”, I cultivated it and made it mine, with choices that over the years have proved to be avant-garde.

All this has led me to create a unique and committed team, which will be featured in the following issues, covering the creative minds behind this great reality: the designers, tailors, customers and also the production department, in the heart of the Biella, who will handle the creation, storage and shipment of fabrics all over the world.

Superissimo will be the common thread leading to this world, an indiscreet eye behind the scenes, a curious perspective to understand and recount where magic begins!