The Woolmark Company is the global authority on wool.

Through our extensive network of relationships spanning the international textile and fashion industries, we highlight Australian wool’s position as the ultimate natural fibre and premier ingredient in luxury apparel. One of the world’s most recognised and respected brands, the Woolmark logo provides assurance of the highest quality.

Since 1964, the symbol has represented pioneering excellence and innovation at every level of the supply chain to increase consumer demand and enhance the profitability, competitiveness and sustainability of the Australian wool industry. Australia produces about 90% of the world’s fine apparel wool and is grown year-round by Australia’s 70 million Merino sheep.

Grazing on extensive grassland terrain, Merino sheep in Australia are free-range animals that live a largely carefree existence. From the high rainfall areas of the eastern seaboard to the drier pastoral areas of the west, Merino sheep have become an integral part of the iconic Australian landscape.

Today, fashion designers and woolgrowers across the world continue to work alongside the best textile manufacturers to produce quality Merino wool apparel and connect consumers with its natural benefits. Over the years, classic and much-loved looks have benefitted from Merino wool’s qualities.

From the little black dress, to the V-neck jumper and fine tailored suits, Merino wool has timeless appeal. Perhaps Merino wool is best known for its use in men’s tailoring.

The key ingredient in a good suit, of course, is the cloth from which it’s cut, and there is no more premium fibre than Australian Merino wool. What’s particularly interesting about the fibre is its inherent natural properties, such as its softness to the skin, its natural drape, and its ability to draw moisture vapour away from the body.

Coupled with technological advancements in the spinning, weaving and manufacturing of wool, a Merino wool suit can be lightweight, cool for summer and crease-resistant.

(content and image courtesy of The Woolmark Company)

Woolmark.com