Lanificio F.lli Cerruti & Hapter: a winning model
December 12, 2012
For over 60 years IF Design Award - www.ifdesign.de - has been the most important international award for product design. Products are judged by a panel of world-renowned experts and the criteria used for evaluation are: design quality, finish, choice of materials, degree of innovation, functionality, ergonomics, safety, brand value and other universal design elements.
The Hapter project, which still remains to be presented to the public, was one of 4,352 products from 37 countries up for the IF Design Award 2013 and secured victory in the Leisure & Lifestyle category.
Featuring a simple and essential shape and solid colors inspired by nature, the Hapter eyewear collection stood out for its impressive tactile quality achieved through the use of the high-end Parcour fabrics, coming from the military archives of Lanificio F.lli Cerruti from the years 1920 and 1940, originally destined for Italian army uniforms.