Italdesign Giugiaro celebrates 45 years in business at Geneva by presenting a world première of the Parcour, a type of GT car that did not exist until now; based on the original concept of a Sport Utility Vehicle and, considering its astounding versatility, designed for extensive use on all types of terrain.

This project saw the start of the collaboration between the Moncalieri-based company and the famous wool mill founded in Biella in 1881.
The backrest upholstery and the three bags are made using the fine Parcour fabric from Lanificio F.lli Cerruti. This material, inspired by the army, is the result of research into the historical archives of Lanificio F.lli Cerruti, which contain a special selection of fabrics created between 1920 and 1940, intended for use in making uniforms and parade clothing for the various branches of the army. Today, thanks to a constant evolution and the ongoing development of processing techniques, this precious artisanal fabric is used to create contemporary and luxury items, in full keeping with the tradition and excellent quality of the raw materials.

MIDO is the most important International Exposition of Optics and calls the public of every nation for its strength and ability to gather the major international eyewear industry. Particularly for the MIDO DESIGN LAB area, dedicated to independent and innovative projects, MIDO selects carefully the brands, and on the last edition HAPTER was one of these!

HAPTER txtl001 collection draws on tradition in its investigation into the world of fibres and textiles, weaving the research together with the union of technology and materials.

This is possible thanks to a collaboration with us, as creator and manufacturer of made in Italy high-end textiles, famous for protection of natural yarn and the non-conventional manufacturing of the fibres.

Learn more @ http://www.hapter.it

The collection reinterprets five classic outerwear silhouettes: The Basic Jacket; The Biker Jacket; The Rain Jacket; The Sports Jacket; and the Sweater Jacket. The Jackets are made in Italy exclusively using the fabrics of Lanificio Cerruti dal 1881. Fabrics include plush double cashmere from the prized goats of Mongolia, Australian wool, and Sea Island cotton from Barbados. A variety of aesthetic and performance treatments like printed cashmere infuse the fabrics with a contemporary and artisanal feeling.

To carry The Jacket in your store, please contact our commercial showroom Progetto Calabiana at info@progettocalabianamilano.com or +39 02 34 592 785.

Lanificio f.lli Cerruti and Nigel Cabourn celebrate the 60th anniversary of Sir Edmund Percival Hillary, the first man to summit Everest. Adventure, luxury and manufacturing join in a unique, exclusive project that sees the collaboration between the eclectic english designer and Nino Cerruti.

For the first time ever Nigel Cabourn collection will introduce Lanificio Cerruti pure cashmere fabric, 750 grams weight, including vintage orange and army green colours which will be used for a true heritage style, the Lord Montgomery duffel coat.

We will also produce original ladies styles in Cashmere for the White Show. This will see the launch of Nigel Cabourn Women's collection for the first time based on the same concept and philosophy of the men collection.

For over 60 years IF Design Award - www.ifdesign.de - has been the most important international award for product design. Products are judged by a panel of world-renowned experts and the criteria used for evaluation are: design quality, finish, choice of materials, degree of innovation, functionality, ergonomics, safety, brand value and other universal design elements.

The Hapter project, which still remains to be presented to the public, was one of 4,352 products from 37 countries up for the IF Design Award 2013 and secured victory in the Leisure & Lifestyle category.

Featuring a simple and essential shape and solid colors inspired by nature, the Hapter eyewear collection stood out for its impressive tactile quality achieved through the use of the high-end Parcour fabrics, coming from the military archives of Lanificio F.lli Cerruti from the years 1920 and 1940, originally destined for Italian army uniforms.